No more modified broad match

On the 4th of February 2021 Google announced plans to phase out modified broad match. What does this mean for PPC campaign managers? Well, that depends on your current setup. Are you mainly using exact and mbm keywords? Like me, many campaign managers tend to use mostly exact and mbm keywords in their accounts. Exact …

Marketing in the age of corona – how can you stay top of mind?

Be honest: can you name the last 5 places where you sat down for coffee? Or the last 5 stores in town where you made a purchase? Out of sight, out of mind? A marketer’s nightmare, but it’s also a realistic concern. How can you ensure that your brand is the first to spring to …